Publish dynamic content from a database or content management system, guarantying that the content is both error free and current
Edit the content up to the eleventh hour before the final print
Make revisions before every print run - this is not possible before when you -needed to produce films and plates
Save on film and plate cost
Short runs of small quantities over time on an on demand basis, saving on storage cost and redundancy wastage (i.e. a pile of old brochures of an obsolete product)
Print necessary personalized material - that is, things like envelopes, certificates and name cards
Print novelty personalized material - things like a personalized greeting card or a catalogue with the customers name and personalized content for direct marketing and CRM
Print your content from one source, which can also be used for publishing on your website and screen presentations - thus saving on cost of producing your content 3 times for 3 different media