One of the highlights of digital printing is personalization and the value it brings to marketing and Customer Relationship Management (see the case study of Eska Creative Gifting).

Imagine the value of a calendar or postcard, personalized to your customer with their name and pictures. A customer who receives such material feels valued and important and when used in corporate stationery, it gives the impression of premium and regality.

Personalized printing can be used to for;

1. Interactive Material
   
   
   

   • Example - Personalized matter with web or other support means where the client can interact back after receiving the personalized matter.
     
     
     
2. Necessary Personalization
   
   
   

   • Campaign Material
     
     • Example - Campaigns by marketing firms with mechanisms to measure response - either with serial numbers, SMS response or correlating to an addressee database.
       
       
       
3. Novelty Personalization
   
   
   

   • Direct 'Personalized' Marketing
     
     • Example - A catalogue with your customer's name on it, with content subject matter customized to your customers interest obtained from real life interaction with a sales staff, interaction from a web store front or from data obtained from a CRM solution.
       
       
       
4. Premium Appreciative
   
   
   

   • Example - A seminar where every attendee gets courseware and premium items with their name printed on it. This can include Bar Codes or RFID to automate registration and other logistics.